Our Thinking

We are a curious bunch who thrive on sharing different perspectives and points of view.

What we do

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TrendSENSE

Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers,...

Unlocking meaningful Ramadan ads

With Ramadan around the corner, we see great opportunities for brands to create meaningful and impactful ads.We've analysed 55 successful Ramadan...

Emerging trends in Saudi Arabia: The rise of premiumization

With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization....

Quantum Digital Listening: Sustainability Trends Report

Quantum’s Digital Listening team have pulled together a trends report that looks at the sustainability trends across the fashion, transportation and...

Quantum Digital Listening: Cost of Living Crisis

Over the past year, we’ve seen the cost of living crisis become a major source of concern across the globe. In our latest report, we deep dive into...

We’ve brought our social listening in-house to boost our consumer intelligence capabilities

So we can provide our clients with strategic advice, we need to have access to up-to-date information and different types of data sources. We know...

Quantum’s roadmap to sustainable impact

Purposeful Collective Action Film We know the journey to achieving sustainable impact is complex and challenging. That’s why Quantum’s Purpose...

Quantum’s Dignified Storytelling Pledge

At Quantum we believe what stories are told – and how they are told – matters. This is why we are proud to have signed the Dignified Storytelling...

Ramadan consumer 2023

Indonesia is home to the world's largest Ramadan celebrations.However, the last few years of Covid lockdowns, and the current cost of living crisis,...