Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers, and region? And more importantly, how can I meaningfully activate them to drive impactful outcomes?
We’ve reimagined an approach to create robust innovation pathways by identifying and applying trends through a cross-synthesis of 3 key dimensions.
Find out more here.
In the rapidly evolving landscape of insights and strategy, the allure of "Synthetic Data" as a cure-all for meeting the demands of agility and cost-effectiveness is undeniable. The promise of lightning-fast data processing, pattern recognition, and uncovering...
In today's climate of divisive identity politics, it's widely recognised that brands must prioritise inclusive representation. However, when it comes to non-binary gender, many brands are unsure about whether it's beneficial for them to actively support and represent...
In Southeast Asia, a trend has emerged among marketers incorporating pro-environmental elements into their branding, such as implementing recycling packaging and corporate social responsibility (CSR) initiatives. Despite these efforts, it becomes apparent in consumer...
