Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers, and region? And more importantly, how can I meaningfully activate them to drive impactful outcomes?
We’ve reimagined an approach to create robust innovation pathways by identifying and applying trends through a cross-synthesis of 3 key dimensions.
Find out more here.
Ethnic food moves past monolithic with a new wave of seasonings, spices and condiments that are as big in personality as in taste In the not-so-distant past, food from other cultures could be found either in specialist stores, or in a generic ‘ethnic food aisle’ in...
Screens bring us together. Our brightly glowing desk or pocket boxes are our teachers, translators, and front-row seats to every gig, premiere, and newsroom. Thanks to these flashing, flat glass panels, no distance is too far, no news is missed, and images ranging...
The theme of home and family in brand communication is often conveyed in a heartwarming tone. A common portrayal features a “complete” family unit—typically consisting of a father, mother, and child—engaging in shared activities. In these narratives, the mother is...
