So we can provide our clients with strategic advice, we need to have access to up-to-date information and different types of data sources.
We know the best data-driven insights come from accessing and analysing larger and diverse data sets, not just from focus groups, interviews, and surveys.
Find out more about our Digital Listening and consumer intelligence capabilities here.
WARC's Rica Facundo sits down with Shawn Roy, Haleon APAC Insights and Innovation Lead, and Akshay Mathur, Partner at Quantum, to unpack the process of AI-accelerated insight generation and how speed and depth don't have to be a trade-off. WARC: To begin, how has the...
Most of us are now familiar with strange phrases circulating widely on the internet, such as Tung Tung Tung Sahur, Ballerina Cappuccina, and many others. These terms may sound confusing or even irritating to Gen Z, Millennials, Gen X, and older generations -...
From DIY rituals to ingredient-led science, a generation is rewriting the beauty playbook - and brands must keep up. My younger brother, an engineering student at a government university, had just finished his first semester exams when he stormed into the kitchen,...
