So we can provide our clients with strategic advice, we need to have access to up-to-date information and different types of data sources.
We know the best data-driven insights come from accessing and analysing larger and diverse data sets, not just from focus groups, interviews, and surveys.
Find out more about our Digital Listening and consumer intelligence capabilities here.
As a human insight analyst for various brands, I often meet consumers of different products and categories. Based on that experience I can easily say that consumers nowadays are much more evolved and educated to find their best choice from the market. Especially urban...
The Ukraine War has intensified rising inflation, energy prices and supply chain disruption. In this new WARC Spotlight, you can read our analysis below on the war in Ukraine and understand the impact for consumers and marketers a year after the conflict began....
Purposeful Collective Action Film We know the journey to achieving sustainable impact is complex and challenging. That’s why Quantum’s Purpose Practice has developed a roadmap that will ensure your organisation drives both sustainable impact and long-term regenerative...
