Quantum Digital Listening: Sustainability Trends Report

Aug 3, 2023 | Resources, Publications

Recent Posts

The Power of Sound: Why Music Remains a Timeless Branding Tool

The Power of Sound: Why Music Remains a Timeless Branding Tool

One morning, while listening to a Spotify playlist, I stumbled upon "Buka Semangat Baru," a song by Indonesian artists. It had always been synonymous with Coca-Cola in my mind, but I discovered it wasn't originally created for the brand. Released in 2009, it was later...

From dreams to solutions: The new purpose of brands

From dreams to solutions: The new purpose of brands

For decades, brands have operated under a singular belief: consumer behaviour can be shaped, nudged, and even dictated through carefully orchestrated psychological principles. Plant an idea, `associate it with emotion, repeat it enough times, add some rewards and...

Beyond the Individual: Unlocking The Power of Community Ethnography

Beyond the Individual: Unlocking The Power of Community Ethnography

From academia to action: bridging traditional ethnography and consumer insights Trained academically in social anthropology, I thought I understood ethnography—years of immersion, intense theoretical debates, and monographs so dense they doubled as doorstops. Then I...