Indonesia is home to the world’s largest Ramadan celebrations.
However, the last few years of Covid lockdowns, and the current cost of living crisis, has revealed some pretty big shifts in consumer behaviour and sentiment.
In order to understand these shifts, their impact on Ramadan celebrations, and consumer’s aspirations for the upcoming festivities in 2023, we held a live consumer panel, along with social media listening, to better understand the implications for brands and business.
Take a look at our top line findings and get in touch to know more.
Quantum’s Dignified Storytelling Pledge
At Quantum we believe what stories are told – and how they are told – matters. This is why we are proud to have signed the Dignified Storytelling Pledge as it is important to tell stories that are truthful, nuanced, insightful and empowering. It is a privilege to be...
