Indonesia is home to the world’s largest Ramadan celebrations.
However, the last few years of Covid lockdowns, and the current cost of living crisis, has revealed some pretty big shifts in consumer behaviour and sentiment.
In order to understand these shifts, their impact on Ramadan celebrations, and consumer’s aspirations for the upcoming festivities in 2023, we held a live consumer panel, along with social media listening, to better understand the implications for brands and business.
Take a look at our top line findings and get in touch to know more.
Emerging trends in Saudi Arabia: The rise of premiumization
With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization. Yet, this transformation is not simply about an increased consumption of high-end products. It signifies a broader...
