Indonesia is home to the world’s largest Ramadan celebrations.
However, the last few years of Covid lockdowns, and the current cost of living crisis, has revealed some pretty big shifts in consumer behaviour and sentiment.
In order to understand these shifts, their impact on Ramadan celebrations, and consumer’s aspirations for the upcoming festivities in 2023, we held a live consumer panel, along with social media listening, to better understand the implications for brands and business.
Take a look at our top line findings and get in touch to know more.
TrendSENSE
Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers, and region? And more importantly, how can I meaningfully activate them to drive impactful outcomes? We've reimagined an...
