Emerging trends in Saudi Arabia: The rise of premiumization

Sep 5, 2023 | Resources

With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization. Yet, this transformation is not simply about an increased consumption of high-end products. It signifies a broader socio-economic movement, placing importance on value, outstanding quality, and distinctiveness. The rising trend of premiumization in Saudi Arabia’s FMCG market represents a significant opportunity for brands. 

Read more about it here.

Read More  Reinventing water as a drink of choice for the Vietnamese consumers

Recent Posts

Quantum Digital Listening: Cost of Living Crisis

Quantum Digital Listening: Cost of Living Crisis

Over the past year, we’ve seen the cost of living crisis become a major source of concern across the globe. In our latest report, we deep dive into this topic and observe the effect that this has on people across different age groups and life-stages. Download the...