Emerging trends in Saudi Arabia: The rise of premiumization

Sep 5, 2023 | Resources

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With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization. Yet, this transformation is not simply about an increased consumption of high-end products. It signifies a broader socio-economic movement, placing importance on value, outstanding quality, and distinctiveness. The rising trend of premiumization in Saudi Arabia’s FMCG market represents a significant opportunity for brands. 

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