With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization. Yet, this transformation is not simply about an increased consumption of high-end products. It signifies a broader socio-economic movement, placing importance on value, outstanding quality, and distinctiveness. The rising trend of premiumization in Saudi Arabia’s FMCG market represents a significant opportunity for brands.
Read more about it here.
Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers, and region? And more importantly, how can I meaningfully activate them to drive impactful outcomes? We've reimagined an...
With Ramadan around the corner, we see great opportunities for brands to create meaningful and impactful ads.We've analysed 55 successful Ramadan ads from 2022-23 and identified three key communication strategies, because effective communication is crucial to connect...
Quantum’s Digital Listening team have pulled together a trends report that looks at the sustainability trends across the fashion, transportation and food & farming industries. Download the report here.
