The energy crisis has exposed how fragile our global system is.
How can organisations prepare for a future when they don’t know what it will look like? In the sixth and final Springboard for Action, we explore the big sustainability issues of Systems and Planet through a human lens.
Take a look, and keep an eye out for more from Quantum sustainability practice soon.
Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers, and region? And more importantly, how can I meaningfully activate them to drive impactful outcomes? We've reimagined an...
With Ramadan around the corner, we see great opportunities for brands to create meaningful and impactful ads.We've analysed 55 successful Ramadan ads from 2022-23 and identified three key communication strategies, because effective communication is crucial to connect...
With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization. Yet, this transformation is not simply about an increased consumption of high-end products. It signifies a broader...
