Sustainability Springboards for Action Series: Part 6

Oct 5, 2022 | Resources

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TrendSENSE

TrendSENSE

Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers, and region? And more importantly, how can I meaningfully activate them to drive impactful outcomes? We've reimagined an...

Unlocking meaningful Ramadan ads

Unlocking meaningful Ramadan ads

With Ramadan around the corner, we see great opportunities for brands to create meaningful and impactful ads.We've analysed 55 successful Ramadan ads from 2022-23 and identified three key communication strategies, because effective communication is crucial to connect...

Emerging trends in Saudi Arabia: The rise of premiumization

Emerging trends in Saudi Arabia: The rise of premiumization

With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization. Yet, this transformation is not simply about an increased consumption of high-end products. It signifies a broader...