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We are a curious and eclectic group and our clients rely on us to share different viewpoints.

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TrendSENSE

TrendSENSE

Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers,...

Unlocking meaningful Ramadan ads

Unlocking meaningful Ramadan ads

With Ramadan around the corner, we see great opportunities for brands to create meaningful and impactful ads.We've analysed 55 successful Ramadan...

Empathy and its link to EBITDA

Empathy and its link to EBITDA

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve...

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