Perspectives

We are a curious and eclectic group and our clients rely on us to share different viewpoints.

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Emerging trends in Saudi Arabia: The rise of premiumization

With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization....

Quantum Digital Listening: Sustainability Trends Report

Quantum’s Digital Listening team have pulled together a trends report that looks at the sustainability trends across the fashion, transportation and...

How speech shifts with aspirations in SEA

How brands can utilise sociolinguistics to detect consumer movement toward progressive identities Introduction: The case for sociolinguistics In...

Artificial Intelligence for Consumer Insights

Drop into a market research conference or open an industry newsletter, and you are likely to be inundated with buzzwords around the potential of...

TikTok versus Shopee: Interacting with Indonesians through live shopping

Is it possible to improve the online shopping experience even further? In past years, particularly prior to the pandemic, online shopping may not...

Alleviating Gen Z anxieties in Asia

Pandemic restrictions forced socialisation to shift from the physical to the virtual world, where online communities help people to find others with...

Ramadan 2023 in Indonesia as seen through advertising

During Ramadan in Indonesia, consumers expect to see a specific type, and set, of advertisements to air on TV; fruit syrup, ulcer medicine, oral...

Quantum Digital Listening: Cost of Living Crisis

Over the past year, we’ve seen the cost of living crisis become a major source of concern across the globe. In our latest report, we deep dive into...