We create impactful possibilities for our clients through culturally informed approaches.
We apply human science principles to investigate issues across people, culture, contexts & businesses to deliver fresh, brave ways for businesses to grow.

About Us

The future is human: Even in a data dominant world, it is the human condition we seek to understand. As insights & strategy professionals we listen intently, interpret bravely and experiment relentlessly.
Human problems are inherently non-linear, and require an interpretative lens that asks open – ended questions, generates several possible theories, and shines a light on people’s lived realities.


Delve deeply into the subconscious: Our route to decoding behaviour remains rooted in deep seated memories, experienced emotions, and the cultural subconscious. We not only investigate behaviour but also sociocultural context & personal meaning systems.

Meet Our Team

Roshani Fernando
Partner
Monica Mulhotra
Partner
Rekha Nair
Partner
Ruhina Halim
Partner
Anjana Pillai
Partner
Aftab Kaushik
Partner
Akshay Mathur
Partner
Tirthankar Dash
Partner
Lakshmi Seth
Executive Director
Srilekha Agarwal
Vice Chairperson
Dr. Meena Kaushik
Chairperson
Sharanya Sitaraman
Partner
Madhav Srinavasan
Partner
Siddharth Kanoria
Partner
Anju Joseph
Partner
Megha Kaushik
Partner
Rinita Singh
Group Managing Director
Amrita Sen
Partner
Siddharth Kapur
PartnerOur Locations



London

Bangalore
New Delhi
Mumbai

Colombo

Dhaka

Jakarta

Singapore

Dubai