Quantum’s Digital Listening team have pulled together a trends report that looks at the sustainability trends across the fashion, transportation and...
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How speech shifts with aspirations in SEA
How brands can utilise sociolinguistics to detect consumer movement toward progressive identities Introduction: The case for sociolinguistics In...
Artificial Intelligence for Consumer Insights
Drop into a market research conference or open an industry newsletter, and you are likely to be inundated with buzzwords around the potential of...
TikTok versus Shopee: Interacting with Indonesians through live shopping
Is it possible to improve the online shopping experience even further? In past years, particularly prior to the pandemic, online shopping may not...
Alleviating Gen Z anxieties in Asia
Pandemic restrictions forced socialisation to shift from the physical to the virtual world, where online communities help people to find others with...
Ramadan 2023 in Indonesia as seen through advertising
During Ramadan in Indonesia, consumers expect to see a specific type, and set, of advertisements to air on TV; fruit syrup, ulcer medicine, oral...
Contextualising consumer rights in Bangladesh
As a human insight analyst for various brands, I often meet consumers of different products and categories. Based on that experience I can easily...
The impact of the Ukraine War: One year on
The Ukraine War has intensified rising inflation, energy prices and supply chain disruption. In this new WARC Spotlight, you can read our analysis...
We’ve brought our social listening in-house to boost our consumer intelligence capabilities
So we can provide our clients with strategic advice, we need to have access to up-to-date information and different types of data sources. We know...
Quantum wins gold for South Asia Consultancy of the Year
We are incredibly excited to announce that Quantum India won Gold at the Campaign Agency of the Year Awards 2022. Announced at the awards dinner in...
How not to localise in Southeast Asian markets
Winning in Southeast Asia means paying attention to complex cultural diversity within the region as consumers’ everyday life choices and behaviour...
TikTok and its power in the attention economy
In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the...
