In today's fast-paced market, performance marketing beckons like a siren—promising instant results and quick returns. Many businesses, especially...
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Changing face of beauty and body image in the age of Ozempic
Beauty and fashion change with the tides. They are inevitably linked, with fashion representing an extension of beauty, and beauty forming the base...
Unlocking Future Readiness with AI: The Power of Integrated Intelligence in Consumer Research
In the rapidly evolving landscape of insights and strategy, the allure of "Synthetic Data" as a cure-all for meeting the demands of agility and...
Non-binary and non-existent?
In today's climate of divisive identity politics, it's widely recognised that brands must prioritise inclusive representation. However, when it...
Mastering Environmental Branding in Southeast Asia
In Southeast Asia, a trend has emerged among marketers incorporating pro-environmental elements into their branding, such as implementing recycling...
Navigating the beauty revolution: The key trends and what your brands should do about them
Every day consumers show off, review, recommend and debate beauty products on TikTok, Instagram and YouTube, actively shaping beauty culture just as...
Unravelling the complexity of Gen Z through a holistic PESTLE lens
One cannot disregard Gen Z’s pivotal role in shaping market dynamics; they wield considerable influence in population size and purchasing power,...
UK’s Best Workplaces for Development™ 2024
We are proud to announce that we have earned a spot on the UK’s Best Workplaces for Development™ list. The UK’s Best Workplaces for Development List...
Bling Bling: Exploring the landscape of luxury in India
Introduction Traditionally, luxury has been linked to superior quality in items such as wines, handcrafted products, and designer goods, symbolizing...
Navigating Indian Gen Z: Balancing tech, tradition, and identity in a connected world
A growing force Generation Z, often referred to as Zoomers, succeeds Millennials and precedes Generation Alpha, encompassing individuals born...
The individual versus the collective effort in environmental progress
Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do...
How digital ethnography is critical to understanding the changing world of food & beverage
It’s no secret that the 2020 pandemic permanently altered how people and businesses engage with the digital. People were forced to embrace a digital...
