Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers, and region? And more importantly, how can I meaningfully activate them to drive impactful outcomes?
We’ve reimagined an approach to create robust innovation pathways by identifying and applying trends through a cross-synthesis of 3 key dimensions.
Find out more here.
The robots are coming for our jobs – and not just for any job, but for one of the most desired jobs out there: influencing. The buzz around virtual influencers started back in 2016 when a Los Angeles start-up conjured Lil Miquela, a computer-generated fictional...
The power of empathy cannot be overstated in consumer research. Empathy, defined as the ability to understand and share the feelings of another, is a fundamental tool in creating meaningful connections with consumers from diverse backgrounds. When conducting consumer...
In today's rapidly evolving and fiercely competitive business landscape, the Art of Woo emerges as a pivotal strategic imperative for brands seeking to carve out a distinct competitive advantage and foster enduring customer loyalty. The ability to engage, persuade,...
