Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers, and region? And more importantly, how can I meaningfully activate them to drive impactful outcomes?
We’ve reimagined an approach to create robust innovation pathways by identifying and applying trends through a cross-synthesis of 3 key dimensions.
Find out more here.
Most of us are now familiar with strange phrases circulating widely on the internet, such as Tung Tung Tung Sahur, Ballerina Cappuccina, and many others. These terms may sound confusing or even irritating to Gen Z, Millennials, Gen X, and older generations -...
From DIY rituals to ingredient-led science, a generation is rewriting the beauty playbook - and brands must keep up. My younger brother, an engineering student at a government university, had just finished his first semester exams when he stormed into the kitchen,...
Representation in marketing is about resonance, how people see themselves reflected, and how they feel when their lives are mirrored in something bigger than themselves. Lately, culture has been offering brands a clear lesson: consumers find relevance by being...
