Perspectives

We are a curious and eclectic group and our clients rely on us to share different viewpoints.

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Resources

Why Marketers need to investigate Culture Semiotics

Culture comprises the patterns that establish a cohort's normative and aspirational benchmarks of thought, attitude, and behavior. As the definition...

Applying Advanced Qualitative Market Research Approaches to Uncover Growth Strategies

Navigating Cultural Complexity In our rapidly changing world marked by cultural intricacies and dynamic competitive landscapes, clients face the...

Local brands in Sri Lanka are fulfilling the niche premium consumer

Exclusive international brands have played an influential role in shaping Sri Lanka’s lifestyle-related markets. However, the recent economic...

Gen Z are maximising ‘the now’

Terrorism, pandemics and economic doom are giving Gen Z an apetite to capitalise on the 'the now'. Read more here.

Understanding cross-generational influence

As they have been raised in different eras, different generations have their own unique sensibilities, ethos, values and behaviours. However, in...

Acceptance is key for brands as consumers are no longer willing to change themselves

Many consumers are no longer willing to change themselves to fit cultural standards. Brands, therefore, need to lead with empathy and deliver with...

Growing wave of virtual support systems in Sri Lanka

We are currently seeing members and followers of social media groups and pages that are focused on fostering connections and conversations, moving...

Emerging trends in Saudi Arabia: The rise of premiumization

With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization....

Quantum Digital Listening: Sustainability Trends Report

Quantum’s Digital Listening team have pulled together a trends report that looks at the sustainability trends across the fashion, transportation and...