Perspectives
We are a curious and eclectic group and our clients rely on us to share different viewpoints.
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How digital ethnography is critical to understanding the changing world of food & beverage
It’s no secret that the 2020 pandemic permanently altered how people and businesses engage with the digital. People were forced to embrace a digital...
The art of crafting a winning brand positioning strategy
Establishing a strong brand positioning strategy is crucial for companies looking to capture their target consumers' attention and loyalty. A...
Do Androids dream of brand partnerships? The rise of virtual influencers.
The robots are coming for our jobs – and not just for any job, but for one of the most desired jobs out there: influencing. The buzz around virtual...
The role of empathy in conducting consumer research for marginalised communities
The power of empathy cannot be overstated in consumer research. Empathy, defined as the ability to understand and share the feelings of another, is...
The Art of Woo: essential for brands to succeed in today’s competitive landscape
In today's rapidly evolving and fiercely competitive business landscape, the Art of Woo emerges as a pivotal strategic imperative for brands seeking...
The Adaptability of Indonesian Cuisine: A delicious opportunity for brands.
Indonesia, particularly Jakarta, is as a burgeoning centre for international cuisines, featuring a diverse array of Japanese, Korean, Italian,...
Quantum is speaking at Greenbook IIEX Bangkok
Calling all insights professionals! Join us at IIEX APAC, the ultimate platform for connecting and exploring fresh perspectives in market research....
TrendSENSE
Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers,...
Unlocking meaningful Ramadan ads
With Ramadan around the corner, we see great opportunities for brands to create meaningful and impactful ads.We've analysed 55 successful Ramadan...
Empathy and its link to EBITDA
In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve...
Debunking Gen Z myths: Insights from Southeast Asia
There is a common misconception that Gen Z refers only to 'the kids.' However, this is far from the truth. There are already many individuals from...
Why Marketers need to investigate Culture Semiotics
Culture comprises the patterns that establish a cohort's normative and aspirational benchmarks of thought, attitude, and behavior. As the definition...
