Perspectives
We are a curious and eclectic group and our clients rely on us to share different viewpoints.
Publications
Pulse
Webinars
Conferences
Resources
Webinar: The Ramadan consumer in a changed world
Quantum Jakarta is hosting their first Consumer Perspectives Q & A - a virtual Zoom event on Thursday 24th November from 4.00pm to 5.30pm. They...
How not to localise in Southeast Asian markets
Winning in Southeast Asia means paying attention to complex cultural diversity within the region as consumers’ everyday life choices and behaviour...
TikTok and its power in the attention economy
In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the...
Semiotics: Unlocking the secret code to a desirable UX
In nearly every UX framework the need to be desirable and valuable is high on the list, right next to usefulness and usability. But while we have...
Sustainability Springboards for Action Series: Part 6
The energy crisis has exposed how fragile our global system is. How can organisations prepare for a future when they don’t know what it will look...
Quantum Digital Listening: Korea & USA beauty trend report
Quantum's Digital Listening team have pulled together a trends report that unpacks the emerging trends within the cosmetic industry during Q1 2022...
How apps are evolving to transform business
Quantum partnered with Google to understand how apps are evolving to transform businesses in APAC. We spoke with top decision makers spanning 21...
Sustainability Springboards for Action Series: Part 5
How can organisations navigate the complexity of identity and inclusion in a world that is increasingly polarised. In the fifth of our...
Sustainability Springboards for Action Series: Part 4
What will the future of work be and how can we get your children ready to thrive in a changing landscape? In our fourth Springboard for...
Sustainability Springboards for Action Series: Part 3
How can we survive mental health in hustle culture where achievement is king? In the third of our Springboards for Action, we look a range of social...
Quantum’s Insight250 Winners
We're thrilled that the 2022 Insight250 have been revealed and a big congratulations goes to Quantum's Roshani Fernando from Sri Lanka and Kshipra...
Quantum at Quirk’s Global Conference
Quantum will be speaking at The Quirk's Event - Global on 11 - 13 October. Join Lauren Chang and our Softlogic Finance client, Kavindra Rajapaksha,...
