Perspectives

We are a curious and eclectic group and our clients rely on us to share different viewpoints.

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The great sustainability reset

The great sustainability reset

Why it’s high time we built a new model for sustainability We are living through a period of accelerated change, and the role of organisations in...

The future of brand purpose

The future of brand purpose

Brand purpose is a bedrock of contemporary brand building In recent times, brand building ideology has made a marked shift towards having a brand...

The evolving male consumer in China

The evolving male consumer in China

When Wang Xing, CEO of Meituan, humorously placed men after dogs on the consumer value ranking on social media it told the story of how little...

War in Ukraine worries Europe

War in Ukraine worries Europe

It is 2022 and war in Ukraine returns mainland Europe into unprecedented times in today’s world. Even rarer given Europe is no longer the cluster of...

Changing codes of masculinity in India

Changing codes of masculinity in India

Golden boy Neeraj Chopra’s Olympic jubilation led to a rare and valuable feature – a Vogue India cover. For the first time, the epitome of fashion,...

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