Perspectives
We are a curious and eclectic group and our clients rely on us to share different viewpoints.
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Brands that speak louder in times of crisis
Brands that speak louder in times of crisis can offer a meaningful coping system. Quantum conducted a real time digital Consumer Watch Post of 100...
Shray Agarwal is awarded Research Hero 2022
The Market Research Society (MRS) UK have announced that only 28 individuals have won the accolade of Research Hero for 2022.We could not be more...
The great sustainability reset
Why it’s high time we built a new model for sustainability We are living through a period of accelerated change, and the role of organisations in...
Fairy comments and our evolving use of language
Comments are not just comments. Brands must understand nuances of tone and voice before adopting language trends for popularity. Back in the early...
NFTs: cartoon monkeys or future of ownership?
What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all...
The future of brand purpose
Brand purpose is a bedrock of contemporary brand building In recent times, brand building ideology has made a marked shift towards having a brand...
The evolving male consumer in China
When Wang Xing, CEO of Meituan, humorously placed men after dogs on the consumer value ranking on social media it told the story of how little...
Locked down Ramadan & impact on Indonesians
Covid -19 changed our world and way of life as we know it and Ramadan celebrations are no exception to this shift. A social media listening survey...
The emerging non-Javanese consumers’ impact on branding
Indonesia inherited diversity through its geographical layout of 18000+ islands and 1300+ ethnic groups. The task to tie together a nation that is...
War in Ukraine worries Europe
It is 2022 and war in Ukraine returns mainland Europe into unprecedented times in today’s world. Even rarer given Europe is no longer the cluster of...
Changing codes of masculinity in India
Golden boy Neeraj Chopra’s Olympic jubilation led to a rare and valuable feature – a Vogue India cover. For the first time, the epitome of fashion,...
Beyond greenwashing: how can brands solve for climate change?
On August 9th 2021, the Intergovernmental Panel on Climate Change (IPCC), a UN body that oversees advancement of knowledge on human-induced climate...
