Perspectives
We are a curious and eclectic group and our clients rely on us to share different viewpoints.
Publications
Pulse
Webinars
Conferences
Resources
Sustainability Springboards for Action Series: Part 3
How can we survive mental health in hustle culture where achievement is king? In the third of our Springboards for Action, we look a range of social...
Quantum’s Insight250 Winners
We're thrilled that the 2022 Insight250 have been revealed and a big congratulations goes to Quantum's Roshani Fernando from Sri Lanka and Kshipra...
Quantum at Quirk’s Global Conference
Quantum will be speaking at The Quirk's Event - Global on 11 - 13 October. Join Lauren Chang and our Softlogic Finance client, Kavindra Rajapaksha,...
Quantum at EPIC2022 Conference
Quantum will be speaking at EPIC2022 in Amsterdam, October 9 - 12. Stephanie Barrett will be presenting "Dismantling Stereotypes: Taking an...
How the Korean beauty industry is setting global trends
After the inevitable worldwide downturn in the cosmetics industry during the 2020-2021 Covid pandemic, consumers enjoying their return to personal...
Sustainability Springboards for Action Series: Part 2
With the price of goods soaring across the world, can ethical products compete with cheap ones?In the second of our Springboards for Action series,...
Quantum at MRS Brand Purpose Conference
Quantum will be speaking at the Market Research Society (MRS) Brand Purpose Conference. Online | 13 October 2022 | 09:30-16:00 (BST) Hear how...
Sustainability Springboards for Action Series: Part 1
Purposeful business has the power to solve the worlds’ most complicated problem – Sustainability. But in a world so sharply divided,...
The quietly brewing storm: the bite of inflation in the Gulf countries
“Who says the land of oil doesn't have inflation? My fuel cost has increased almost 130%. I'm not kidding!”@ayeshatariq__. Jul 14th 2022...
Not-so-global warming: why brands need to look local for global impact
This July, due to the climate crisis, Europe has been a tale of two halves. As the UK breached 40 degrees Celsius for the first time and France...
South Korea’s Cultural Leap
If you’re on the Internet a lot, you might have heard of K-POP or the Hallyu Wave. As we move further into 2022, Korean exports continue to climb...
Brands that speak louder in times of crisis
Brands that speak louder in times of crisis can offer a meaningful coping system. Quantum conducted a real time digital Consumer Watch Post of 100...
