Perspectives

We are a curious and eclectic group and our clients rely on us to share different viewpoints.

Publications

Pulse

Webinars

Conferences

Resources

Contextualising consumer rights in Bangladesh

As a human insight analyst for various brands, I often meet consumers of different products and categories. Based on that experience I can easily...

The impact of the Ukraine War: One year on

The Ukraine War has intensified rising inflation, energy prices and supply chain disruption. In this new WARC Spotlight, you can read our analysis...

We’ve brought our social listening in-house to boost our consumer intelligence capabilities

So we can provide our clients with strategic advice, we need to have access to up-to-date information and different types of data sources. We know...

Quantum’s roadmap to sustainable impact

Purposeful Collective Action Film We know the journey to achieving sustainable impact is complex and challenging. That’s why Quantum’s Purpose...

Quantum’s Dignified Storytelling Pledge

At Quantum we believe what stories are told – and how they are told – matters. This is why we are proud to have signed the Dignified Storytelling...

Ramadan consumer 2023

Indonesia is home to the world's largest Ramadan celebrations.However, the last few years of Covid lockdowns, and the current cost of living crisis,...

Quantum wins gold for South Asia Consultancy of the Year

We are incredibly excited to announce that Quantum India won Gold at the Campaign Agency of the Year Awards 2022. Announced at the awards dinner in...

Webinar: The Ramadan consumer in a changed world

Quantum Jakarta is hosting their first Consumer Perspectives Q & A - a virtual Zoom event on Thursday 24th November from 4.00pm to 5.30pm. They...

How not to localise in Southeast Asian markets

Winning in Southeast Asia means paying attention to complex cultural diversity within the region as consumers’ everyday life choices and behaviour...

TikTok and its power in the attention economy

In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the...