Terrorism, pandemics and economic doom are giving Gen Z an apetite to capitalise on the ‘the now’.
Read more here.
Terrorism, pandemics and economic doom are giving Gen Z an apetite to capitalise on the ‘the now’.
Read more here.
As they have been raised in different eras, different generations have their own unique sensibilities, ethos, values and behaviours. However, in many consumer and category contexts, there is a transmission of certain beliefs, attitudes, and values across generations....
Many consumers are no longer willing to change themselves to fit cultural standards. Brands, therefore, need to lead with empathy and deliver with an open mindset. Read more here.
We are currently seeing members and followers of social media groups and pages that are focused on fostering connections and conversations, moving into a direction of supporting each other to manage dilemmas in day to day situations. As consumers seek more meaningful...