Gen Z are maximising ‘the now’

Nov 14, 2023 | Pulse

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Understanding cross-generational influence

Understanding cross-generational influence

As they have been raised in different eras, different generations have their own unique sensibilities, ethos, values and behaviours. However, in many consumer and category contexts, there is a transmission of certain beliefs, attitudes, and values across generations....

Growing wave of virtual support systems in Sri Lanka

Growing wave of virtual support systems in Sri Lanka

We are currently seeing members and followers of social media groups and pages that are focused on fostering connections and conversations, moving into a direction of supporting each other to manage dilemmas in day to day situations. As consumers seek more meaningful...