We are currently seeing members and followers of social media groups and pages that are focused on fostering connections and conversations, moving into a direction of supporting each other to manage dilemmas in day to day situations.
As consumers seek more meaningful engagement, guidance and facilitation it is important for brands to explore how they can be part of these ecosystems. Read more about it here.
Exclusive international brands have played an influential role in shaping Sri Lanka’s lifestyle-related markets. However, the recent economic dynamics of the country have created a situation where access to these brands has been severely limited. At the same time, as...
Terrorism, pandemics and economic doom are giving Gen Z an apetite to capitalise on the 'the now'. Read more here.
As they have been raised in different eras, different generations have their own unique sensibilities, ethos, values and behaviours. However, in many consumer and category contexts, there is a transmission of certain beliefs, attitudes, and values across generations....
