We are excited to announce that Quantum will be speaking at the ESOMAR Insights Festival - Amplify & Accelerate September 20 - 22. The Insights...
Our Thinking
We are a curious bunch who thrive on sharing different perspectives and points of view.
Publications
Pulse
Webinars
Conferences
Resources
How brands can appreciate, celebrate & enhance time
In both popular culture and business conversations, time is often referred to transactionally. Some common expressions we use are: time waits for no...
Tailoring a global brand purpose & proposition to serve Indian consumers
CHALLENGE A major laundry brand wished to translate its global brand purpose & proposition into an attractive promise for the value and...
Unlock new growth spaces for a beer brand targeted at modern Chinese women
CHALLENGE A leading beer brand wished to win the hearts & minds of the next 100 million female drinkers with future oriented, sizeable platforms...
Define & craft the next wave of action from a major FMCG on inclusivity & representation
CHALLENGE Our client wished to step-up un-stereotyping beyond gender to also look at ethnicity, sexuality, religion & age bearing in mind new...
Developing & embedding a social innovation toolkit for a North American telecom behemoth
CHALLENGE A major US telco wished to include social innovation as a key part of its new product development process due to increased importance...
Crafting a high-resolution view of beauty futures with a view to emerging markets
CHALLENGE A world leader in Beauty & Personal Care sought a partner to develop a 2030 future-fit strategy towards emerging markets, which are...
Energy codes: Innovation for a major soft drink brand
CHALLENGE How can a global drinks brand identify new product & positioning opportunities for energy drinks, based around unmet consumer needs...
Exploring opportunity spaces for a new RTD fruit tea brand targeted at Chinese Gen Z
CHALLENGE A leading F&B brand wished to develop a new RTD tea product to engage young Chinese consumers in this competitive, yet high growth...
Redesigning the path to purchase journey for a tech giant
CHALLENGE With more organizations buying programmatic advertising, our client needed to further advance their path to purchase (P2P) program to...
