Energy codes: Innovation for a major soft drink brand

Innovation

CHALLENGE

How can a global drinks brand identify new product & positioning opportunities for energy drinks, based around unmet consumer needs and emerging codes of energy across Vietnam, India, USA, UK, China, KSA, Mexico, Russia?

APPROACH

Category mapping – understanding makeup of markets.  

Consumer energy diaries over 1 week period – tracking daily energy usage scenarios & consumption choices.

Immersive consumer conversations across all markets – heavily stimulus centric with concept generation & evaluations of existing market products.

Sacrificial solution and product ideation

APPROACH

Category mapping – understanding makeup of markets.  

Consumer energy diaries over 1 week period – tracking daily energy usage scenarios & consumption choices.

Immersive consumer conversations across all markets – heavily stimulus centric with concept generation & evaluations of existing market products.

Sacrificial solution and product ideation

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