CHALLENGE
A world leader in Beauty & Personal Care sought a partner to develop a 2030 future-fit strategy towards emerging markets, which are widely assumed to hold a key to future growth.
APPROACH
Quantum utilized its deep cultural knowledge and proximity to the key emerging markets – employing the Culture Pulse model – to deliver a set of future-fit themes, case studies and scenarios.
We employed a cross-market approach, working with experts on the ground, to ensure our output was both localized and super-emergent – and therefore relevant to the category challenges for the next 10 years.
Using our Designing for Tomorrow framework, we crafted speculative futures, which were handed to the client.
IMPACT
Quantum sustained engagement with stakeholders & division heads to cascade these cultural learnings to inform localized. Our recommendations were shared directly with the executive board.
