Challenge
Unilever Open Innovation boldly aimed to eradicate mosquito-based illnesses from the Global South by launching new products and services under a new business model. Our challenge was to inform product and GTM strategy.
Approach
We conducted live, on-ground experiments with an on-ground sales team to identify ways in which local women from tier 2 & 3 communities can get involved with promoting the product. Our insights improved local sales strategy, after sales service, and building a community movement behind malaria eradication.
Impact
Livopen was launched in Tier 2 & 3 Indonesia with a range of mosquito nets and a door to door sales model. Post launch, the business adopted an omnichannel sales approach.
