CHALLENGE
Following an acquisition by a large FMCG brand, the business aimed to identify new disruptive approaches for growth across the entire product ecosystem.
APPROACH
We explored different occasions for consumers to prepare and consume “enhanced” water, informed by ethnographic research, consumers interviews, expert interviews and prototyping with consumers to further refine ideas.
Followed by ideation workshops and detailing of each concept with supporting insights, strategic rationale, and executional guidance.
IMPACT
Foundational understanding of carbonation needs and detailed opportunity platforms to unlock the brand growth.
