Pulse

Local brands in Sri Lanka are fulfilling the niche premium consumer

Exclusive international brands have played an influential role in shaping Sri Lanka’s lifestyle-related markets. However, the recent economic...

Terrorism, pandemics and economic doom are giving Gen Z an apetite to capitalise on the 'the now'. Read more here.

As they have been raised in different eras, different generations have their own unique sensibilities, ethos, values and behaviours. However, in...

Many consumers are no longer willing to change themselves to fit cultural standards. Brands, therefore, need to lead with empathy and deliver with...

We are currently seeing members and followers of social media groups and pages that are focused on fostering connections and conversations, moving...

The Market Research Society (MRS) UK have announced that only 28 individuals have won the accolade of Research Hero for 2022.We could not be more...

The pandemic thrust many industry sectors into crisis, with many being supported by the government with financial handouts. However, it is...

It gives us immense pleasure and pride to announce that we have debuted at #16 on the GreenBook 2021 GRIT Top 50 Most Innovative Qualitative...

One of my favourite writers, Paolo Coelho writes in his recent book ‘The Archer’, "The archer cannot always choose the battlefield, so start your...

An already-challenged female workforce is now under even greater pressure. Schools and offices are closed all over the world, but children still...

We explore the impact of Covid-19 on urban spaces through the critical lens of semiotic inquiry, shedding light on the overlooked and the...

Like all journeys Quantum’s journey over the past 30 years has been magical and full of wonderous landmarks and happenings. When we began in 1990,...