Publications

TikTok and its power in the attention economy

In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the...

Semiotics: Unlocking the secret code to a desirable UX

In nearly every UX framework the need to be desirable and valuable is high on the list, right next to usefulness and usability. But while we have...

Quantum’s Insight250 Winners

We're thrilled that the 2022 Insight250 have been revealed and a big congratulations goes to Quantum's Roshani Fernando from Sri Lanka and Kshipra...

How the Korean beauty industry is setting global trends

After the inevitable worldwide downturn in the cosmetics industry during the 2020-2021 Covid pandemic, consumers enjoying their return to personal...

The quietly brewing storm: the bite of inflation in the Gulf countries

“Who says the land of oil doesn't have inflation? My fuel cost has increased almost 130%. I'm not kidding!”@ayeshatariq__. Jul 14th 2022...

Not-so-global warming: why brands need to look local for global impact

This July, due to the climate crisis, Europe has been a tale of two halves. As the UK breached 40 degrees Celsius for the first time and France...

South Korea’s Cultural Leap

If you’re on the Internet a lot, you might have heard of K-POP or the Hallyu Wave. As we move further into 2022, Korean exports continue to climb...

Brands that speak louder in times of crisis

Brands that speak louder in times of crisis can offer a meaningful coping system. Quantum conducted a real time digital Consumer Watch Post of 100...

The great sustainability reset

Why it’s high time we built a new model for sustainability We are living through a period of accelerated change, and the role of organisations in...

Fairy comments and our evolving use of language

Comments are not just comments. Brands must understand nuances of tone and voice before adopting language trends for popularity. Back in the early...

NFTs: cartoon monkeys or future of ownership?

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all...