We are currently seeing members and followers of social media groups and pages that are focused on fostering connections and conversations, moving into a direction of supporting each other to manage dilemmas in day to day situations.
As consumers seek more meaningful engagement, guidance and facilitation it is important for brands to explore how they can be part of these ecosystems. Read more about it here.
Many consumers are no longer willing to change themselves to fit cultural standards. Brands, therefore, need to lead with empathy and deliver with an open mindset. Read more here.
The Market Research Society (MRS) UK have announced that only 28 individuals have won the accolade of Research Hero for 2022.We could not be more proud to have Quantum's very own Shray Agarwal make that list! Shray was nominated because he has provided...
The pandemic thrust many industry sectors into crisis, with many being supported by the government with financial handouts. However, it is interesting to note the industries that are bouncing back are those that collaborated and supported each other through their...
