This week the India Consumer Pulse explores “Changing perceptions and behaviours around media and entertainment.”
We used digital scanning to note behaviour patterns at play in the period March 2020 to May 2020. Collecting data from popular hashtags on all social media platforms such as Twitter, Instagram, TikTok and others, we have analysed and arranged them into key themes as represented in this newsletter.
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An already-challenged female workforce is now under even greater pressure. Schools and offices are closed all over the world, but children still need to be educated and looked after and money still needs to be made to run the family. Women are at the head of manning...
We explore the impact of Covid-19 on urban spaces through the critical lens of semiotic inquiry, shedding light on the overlooked and the unfamiliar. The Lockdown has impacted daily habits and caused several shifts and rearrangements in our lives. Not only do we bear...
Like all journeys Quantum’s journey over the past 30 years has been magical and full of wonderous landmarks and happenings. When we began in 1990, we had a wish and a dream, but we did not have a final destination or end goal in mind. This is because for us the...
