This week the India Consumer Pulse explores “Changing perceptions and behaviours around media and entertainment.”
We used digital scanning to note behaviour patterns at play in the period March 2020 to May 2020. Collecting data from popular hashtags on all social media platforms such as Twitter, Instagram, TikTok and others, we have analysed and arranged them into key themes as represented in this newsletter.
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The pandemic thrust many industry sectors into crisis, with many being supported by the government with financial handouts. However, it is interesting to note the industries that are bouncing back are those that collaborated and supported each other through their...
It gives us immense pleasure and pride to announce that we have debuted at #16 on the GreenBook 2021 GRIT Top 50 Most Innovative Qualitative Research Suppliers list! Each year, over 3000 industry peers take part in the annual Grit Report to identify and celebrate...
One of my favourite writers, Paolo Coelho writes in his recent book ‘The Archer’, "The archer cannot always choose the battlefield, so start your training again and be prepared for an unfavourable situation." Like many, this pandemic has taught me much about life,...
