Challenge Samsung wished to redesign the front-load washing machine to improve competition at the premium end of the South-East Asian market....
Our Thinking
We are a curious bunch who thrive on sharing different perspectives and points of view.
Publications
Pulse
Webinars
Conferences
Resources
Tackling mosquito-borne illnesses through product & service innovation
Challenge Unilever Open Innovation boldly aimed to eradicate mosquito-based illnesses from the Global South by launching new products and services...
Emerging trends in Saudi Arabia: The rise of premiumization
With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization....