Jane Nathans - Quantum Consumer Solutions

Designing for communities in Singapore

Challenge The DesignSingapore Council wished to design for love and attachment to build communities in Singapore. Quantum focused on designing for...

Navigating Cultural Complexity In our rapidly changing world marked by cultural intricacies and dynamic competitive landscapes, clients face the...

Exclusive international brands have played an influential role in shaping Sri Lanka’s lifestyle-related markets. However, the recent economic...

Challenge A nutrition-based client needed our services to generate future-facing innovation platforms to target the affluent ageing segment in...

Terrorism, pandemics and economic doom are giving Gen Z an apetite to capitalise on the 'the now'. Read more here.

As they have been raised in different eras, different generations have their own unique sensibilities, ethos, values and behaviours. However, in...

Many consumers are no longer willing to change themselves to fit cultural standards. Brands, therefore, need to lead with empathy and deliver with...

We are currently seeing members and followers of social media groups and pages that are focused on fostering connections and conversations, moving...

Challenge We aimed to establish a modern and widely accepted definition of empathy in developing markets where both consumers and brands were...

Challenge A leading US-based supplement brand wished to capture value in the booming Chinese Health & Wellness market? Approach We adopted a...

Challenge Samsung wished to redesign the front-load washing machine to improve competition at the premium end of the South-East Asian market....

Challenge Unilever Open Innovation boldly aimed to eradicate mosquito-based illnesses from the Global South by launching new products and services...