Challenge A leading US-based supplement brand wished to capture value in the booming Chinese Health & Wellness market? Approach We adopted a...
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Transforming premium washing machine design
Challenge Samsung wished to redesign the front-load washing machine to improve competition at the premium end of the South-East Asian market....
Tackling mosquito-borne illnesses through product & service innovation
Challenge Unilever Open Innovation boldly aimed to eradicate mosquito-based illnesses from the Global South by launching new products and services...
Emerging trends in Saudi Arabia: The rise of premiumization
With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization....