Capturing the Health & Wellness Market in China

Healthcare Market Research, Expertise



A leading US-based supplement brand wished to capture value in the booming Chinese Health & Wellness market?


We adopted a culture-first approach to uncover fundamental drivers around wellness and located the branded and unbranded supplements category within the breadth of benefits sought by an ambitious post 90s generation.


Our client launched a suite of supplement gummies in China spanning through a product portfolio with a strong focus on enhancing beauty and keeping up with lifestyle demands of Urban China. We also identified principles around with lifestyle KOLs could be deployed across popular popular digital media.

Read More  Deep cultural understanding of what 'presence' means for women across the globe

Recent Posts

Designing for communities in Singapore

Designing for communities in Singapore

Challenge The DesignSingapore Council wished to design for love and attachment to build communities in Singapore. Quantum focused on designing for active, collaborative communities that are sustainable in the long run. Approach We adopted a design-led approach, with...

Decoding China’s silver population

Decoding China’s silver population

Challenge A nutrition-based client needed our services to generate future-facing innovation platforms to target the affluent ageing segment in T1 & T2 cities in China . Approach The ageing phenomena were decoded by digging deeper into the lived realities...

Uncovering the role of Empathy in a VUCA Business world

Uncovering the role of Empathy in a VUCA Business world

Challenge We aimed to establish a modern and widely accepted definition of empathy in developing markets where both consumers and brands were dealing with issues of alienation, isolation, and distrust.  Consumers felt exploited by profit-driven brands, leading to...