Challenge
A leading US-based supplement brand wished to capture value in the booming Chinese Health & Wellness market?
Approach
We adopted a culture-first approach to uncover fundamental drivers around wellness and located the branded and unbranded supplements category within the breadth of benefits sought by an ambitious post 90s generation.
Impact
Our client launched a suite of supplement gummies in China spanning through a product portfolio with a strong focus on enhancing beauty and keeping up with lifestyle demands of Urban China. We also identified principles around with lifestyle KOLs could be deployed across popular popular digital media.
