So we can provide our clients with strategic advice, we need to have access to up-to-date information and different types of data sources.
We know the best data-driven insights come from accessing and analysing larger and diverse data sets, not just from focus groups, interviews, and surveys.
Find out more about our Digital Listening and consumer intelligence capabilities here.
In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent. For consumers, there’s a...
There is a common misconception that Gen Z refers only to 'the kids.' However, this is far from the truth. There are already many individuals from this generation who have transitioned into young and mature adults and are entering the workforce. This is just one of...
Culture comprises the patterns that establish a cohort's normative and aspirational benchmarks of thought, attitude, and behavior. As the definition goes, Semiotics is the art and science of investigating the meaning and importance behind symbols and signs. Cultural...
