So we can provide our clients with strategic advice, we need to have access to up-to-date information and different types of data sources.
We know the best data-driven insights come from accessing and analysing larger and diverse data sets, not just from focus groups, interviews, and surveys.
Find out more about our Digital Listening and consumer intelligence capabilities here.
Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers, and region? And more importantly, how can I meaningfully activate them to drive impactful outcomes? We've reimagined an...
With Ramadan around the corner, we see great opportunities for brands to create meaningful and impactful ads.We've analysed 55 successful Ramadan ads from 2022-23 and identified three key communication strategies, because effective communication is crucial to connect...
In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent. For consumers, there’s a...
