CHALLENGE
A leading Global Personal Care brand wished to develop a new haircare offering for Arabic consumers in a high growth, competitive market.
APPROACH
We collaborated to create and optimise the consumer-facing product proposition. We used an early-stage concept and product stimulus for consumer deep dives.
Through a snowballing approach, we made iterative changes to the proposition and stimuli based on fieldwork insights, ultimately co-creating an optimised proposition.
IMPACT
In just 2 weeks, the team validated starter concepts and early-stage product designs with consumers, collecting feedback to refine the product proposition and gain a winning edge in the region.
