With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization. Yet, this transformation is not simply about an increased consumption of high-end products. It signifies a broader socio-economic movement, placing importance on value, outstanding quality, and distinctiveness. The rising trend of premiumization in Saudi Arabia’s FMCG market represents a significant opportunity for brands.
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At Quantum we believe what stories are told – and how they are told – matters. This is why we are proud to have signed the Dignified Storytelling Pledge as it is important to tell stories that are truthful, nuanced, insightful and empowering. It is a privilege to be...
Indonesia is home to the world's largest Ramadan celebrations.However, the last few years of Covid lockdowns, and the current cost of living crisis, has revealed some pretty big shifts in consumer behaviour and sentiment.In order to understand these shifts, their...
The energy crisis has exposed how fragile our global system is. How can organisations prepare for a future when they don’t know what it will look like? In the sixth and final Springboard for Action, we explore the big sustainability issues of Systems and Planet...
