CHALLENGE
A leading social media and micro-blogging platform wished to identify a product market fit strategy for India to increase penetration & engagement of the brand, followed by revenues.
APPROACH
Quantum designed a multi-phase approach involving stakeholder discussions to create hypotheses that informed directions and enable alignment on the primary research.
The deep in-sighting phase was aimed at thoroughly understanding their audience, their identity, key needs, aspirations, and anxieties. Additionally, the focus was on identifying the content and tech platforms they prefer, along with their specific requirements for each platform, including the type of content they seek.
IMPACT
Quantum provided the client with a detailed analysis of the platform and category dynamics, as well as a deeper understanding of what the meaning system of platform was is in India.
Finally arriving at a go to market strategy for the brand that addressed issues at a brand perception level, product features level and content level. Providing the client with actionable solves for each level.
