Capturing the Health & Wellness Market in China

Healthcare Market Research, Expertise

Picture-1

Challenge

A leading US-based supplement brand wished to capture value in the booming Chinese Health & Wellness market?

Approach

We adopted a culture-first approach to uncover fundamental drivers around wellness and located the branded and unbranded supplements category within the breadth of benefits sought by an ambitious post 90s generation.

Impact

Our client launched a suite of supplement gummies in China spanning through a product portfolio with a strong focus on enhancing beauty and keeping up with lifestyle demands of Urban China. We also identified principles around with lifestyle KOLs could be deployed across popular popular digital media.

Read More  Coping with Isolation

Recent Posts

Transforming premium washing machine design

Transforming premium washing machine design

Challenge Samsung wished to redesign the front-load washing machine to improve competition at the premium end of the South-East Asian market. Approach We adopted a grounded, ethnographic approach to insight gathering that involved charting the path of laundry to...

Unlocking archetypes to humanise a bank

Unlocking archetypes to humanise a bank

CHALLENGE Although established as one of Sri Lanka's oldest banks and boasting a dynamic product portfolio, the institution lacked a distinctive differentiator and youthful ethos There was little clarity on which space they were operating in and what their core...