Drop into a market research conference or open an industry newsletter, and you are likely to be inundated with buzzwords around the potential of...
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TikTok versus Shopee: Interacting with Indonesians through live shopping
Is it possible to improve the online shopping experience even further? In past years, particularly prior to the pandemic, online shopping may not...
Alleviating Gen Z anxieties in Asia
Pandemic restrictions forced socialisation to shift from the physical to the virtual world, where online communities help people to find others with...
Ramadan 2023 in Indonesia as seen through advertising
During Ramadan in Indonesia, consumers expect to see a specific type, and set, of advertisements to air on TV; fruit syrup, ulcer medicine, oral...
Quantum Digital Listening: Cost of Living Crisis
Over the past year, we’ve seen the cost of living crisis become a major source of concern across the globe. In our latest report, we deep dive into...
Contextualising consumer rights in Bangladesh
As a human insight analyst for various brands, I often meet consumers of different products and categories. Based on that experience I can easily...
The impact of the Ukraine War: One year on
The Ukraine War has intensified rising inflation, energy prices and supply chain disruption. In this new WARC Spotlight, you can read our analysis...
We’ve brought our social listening in-house to boost our consumer intelligence capabilities
So we can provide our clients with strategic advice, we need to have access to up-to-date information and different types of data sources. We know...
Quantum’s roadmap to sustainable impact
Purposeful Collective Action Film We know the journey to achieving sustainable impact is complex and challenging. That’s why Quantum’s Purpose...
Quantum’s Dignified Storytelling Pledge
At Quantum we believe what stories are told – and how they are told – matters. This is why we are proud to have signed the Dignified Storytelling...
Ramadan consumer 2023
Indonesia is home to the world's largest Ramadan celebrations.However, the last few years of Covid lockdowns, and the current cost of living crisis,...
Quantum wins gold for South Asia Consultancy of the Year
We are incredibly excited to announce that Quantum India won Gold at the Campaign Agency of the Year Awards 2022. Announced at the awards dinner in...
