Shray Agarwal is awarded Research Hero 2022

Jul 5, 2022 | Pulse

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Changing perceptions around media & entertainment

Changing perceptions around media & entertainment

This week the India Consumer Pulse explores "Changing perceptions and behaviours around media and entertainment.” We used digital scanning to note behaviour patterns at play in the period March 2020 to May 2020. Collecting data from popular hashtags on all social...