Indonesia is home to the world’s largest Ramadan celebrations.
However, the last few years of Covid lockdowns, and the current cost of living crisis, has revealed some pretty big shifts in consumer behaviour and sentiment.
In order to understand these shifts, their impact on Ramadan celebrations, and consumer’s aspirations for the upcoming festivities in 2023, we held a live consumer panel, along with social media listening, to better understand the implications for brands and business.
Take a look at our top line findings and get in touch to know more.
Quantum Digital Listening: Korea & USA beauty trend report
Quantum's Digital Listening team have pulled together a trends report that unpacks the emerging trends within the cosmetic industry during Q1 2022 across two of the world's largest beauty and cosmetics markets: Korea and the USA. Download the report here.