Quantum hosts MRSI Webinar (Wednesday, 20 May 2020)

May 13, 2020 | Webinars

Quantum hosts MRSI Webinar

We are excited to announce that our very own Anju Joseph, Partner & Business Head, India will be hosting a MRSI Webinar.

Anju will be talking about “Where to look for insights and solutions?” Please register via the link below or write to info@mrsi.co.in

Details are:
Wednesday 20th May 1pm – 2pm (IST)
MRSI members can now register for the webinar by logging in at https://www.mrsi.co.in

About the Topic:

Let me start by telling you a story of Dr Ignaz Semmelweis who was a doctor in the mid 19th century. The story goes that there were many women dying post childbirth of what was called childbed fever. No one could fathom why. Everyone tried different solutions but to no avail and the deaths kept mounting.

Dr Semmelweis noticed that doctors who delivered babies were doing this soon after conducting autopsies which was leading to germs from the cadavers being embedded in the women during childbirth and this was the cause of the fever and the deaths. This simple discovery led to a sharp fall in fatality rates amongst new mothers.

Till date, hand washing is seen as key to maintain hygiene and prevent germs from spreading. Well, I don’t need to state the obvious in these new times, I guess.

But what the story tells us is that it is imperative to look in the right place for solutions. This becomes even more important in this highly interlinked world where reasons for a particular behaviour might be dependent on something completely different.

The idea of the session is to discuss this and the need to look above, below and beyond the specific brief so that we are able to solve the right thing so that marketing dollars are being spent most efficiently.

Read More  Why AI might help us love our work

Recent Posts

Webinar: The Ramadan consumer in a changed world

Webinar: The Ramadan consumer in a changed world

Quantum Jakarta is hosting their first Consumer Perspectives Q & A - a virtual Zoom event on Thursday 24th November from 4.00pm to 5.30pm. They will be bringing in a consumer panel consisting of men and women from different life stages - married, working, adults...

This anthro life with Dr. Meena Kaushik

This anthro life with Dr. Meena Kaushik

Tune in to hear Quantum's very own Dr Meena Kaushik on This Anthro Life podcast where she discusses the qualitative consciousness in post-liberalisation India. Dr. Kaushik takes us through her story from the revolutionary idea in...

Talking Insights

Talking Insights

In this episode, "The Lasting effects of Lockdown Living", Dr Kaushik, Founder of Quantum CS and Srikar Govindaraju at ESOMAR discuss the sociological impact of the COVID-19 lockdown and how the past few months have changed our relationship with wider society,...