A decade ago, articles chronicled the audacious use of Obama in Haff-Comm’s advertisement for their ‘BlockBerry 旋风 9500’ product, which ran on a...
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Weddings, an exercise in branding
Everything needs to perfect. It must be memorable. Weddings have taken up a new form in sections of Indian society. Traditional weddings which were...
A new social structure in the making in Sri Lanka
When the structure of the socio, demographic, cultural, political and economic fabric is in motion, one can anticipate significant change. Are we,...
System Thinking: A new lens on complexity
Men and women who have spent careers trying to understand and shape human collective behaviour have always encountered immense complexity. From...
Quantum & Google Project: Driving offline sales starts online
Quantum is proud to have undertaken a Path to Purchase project for Google across six markets in SEA — Indonesia, Singapore, Vietnam, Thailand,...
Quantum Originals: Tamil Nadu
Quantum India is excited to share with you our new syndicated study to understand and unravel the mystery that is Tamil Nadu and how brands can...
The phenomena of close captioning
It’s a weekday night, you settle onto the couch, turn on the TV and select what you want to watch. Chances are, if you’re young enough, you’ve also...
Quantum at Rise Hong Kong
RISE is touted as the largest tech conference in Asia – a gathering of “people and companies that are redefining tech”. Tech leaders, business...
Redefining the Urban Jungle
As the existential threat of global warming looms over our planet affecting every corner of our globe, one finds it hard to ignore the mounting...
Fitness is fast becoming brag worthy
While going through your Instagram feed, have you observed how ‘fit-fluencers’ are trying to woo you with their online coaching discounts, healthy...
Sri Lankan Street Vendors
The last great economic shift from an industrial to a service economy gave birth to the concept of ‘customer service’. This was the wrapping around...
Gender Roles in Indonesia
Gender roles are deeply ingrained in Indonesia with a clear understanding of what the man must do and the woman must do. It is a sharp demarcation...
