Quantum is proud to have undertaken a Path to Purchase project for Google across six markets in SEA — Indonesia, Singapore, Vietnam, Thailand, Philippines, and Malaysia — covering both rural and urban areas with over 125 in home immersions.
Throughout the project we decoded complex mental models and consumer purchase pathways across several verticals so as to understand the increasing role and relevance of digital in ones purchase journey.
Learn more about the 5 steps SEA retailers can take to turn online attention into offline sales.
