CHALLENGE
A quick-service restaurant sought growth by targeting the increasing population of meat reducers through a plant-based offering.
APPROACH
To address the challenge, Quantum implemented a mixed-method approach, combining ethnography, quantitative studies, category analysis, technology analysis and interviews with experts.
The research findings served as a foundation for defining growth strategy concepts.
Modeling was conducted to evaluate the potential of each solution.
IMPACT
As a result of the study, the quick-service restaurant successfully identified growth strategies to tap into the plant-based category, opening up opportunities for expansion.
Each strategy underwent quantitative assessment through the modeling of potential growth.
