The future of hygiene: using speculative scenarios to inspire fresh opportunities

Imagining Futures

The Future of Hygiene - Quantum CS

CHALLENGE

In the midst of the pandemic, Unilever partnered with Quantum to explore the future evolution of hygiene in Europe and identify opportunities for the business to succeed in a post-Covid world

APPROACH

Sprints: Due to the continuously evolving nature of the pandemic the activity was organized in a series of sprints with specific goals and activities

Speculative design: One sprint was dedicated to using creativity to imagine possible future scenarios. These were used to challenge the knowledge gathered (or assumed) in the research so far, expanding the perspective on hygiene beyond the experience of the COVID-19 crisis.

IMPACT

The project has become famous within the organization for its radical approach
Several fruitful opportunity areas have been identified for future innovation

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