Decoding China’s silver population

Imagining Futures, Expertise

China's Silver Population


A nutrition-based client needed our services to generate future-facing innovation platforms to target the affluent ageing segment in T1 & T2 cities in China .


The ageing phenomena were decoded by digging deeper into the lived realities of our participants, along with an ‘outside-in’ view of the various social and other eco-systems that cater to their emergent needs.


We conducted a cross-functional workshop with the China Leadership team to translate meaningful innovation platforms into 30+ Innovation concepts to address the nutritional needs of the affluent ageing population.​

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