Quantum & Analogy host Design for Urban Loneliness

Mar 25, 2019 | Conferences

Quantum & Analogy partnered up to create and run two workshops during Singapore Design Week called Designing for Urban Loneliness.

Students and researchers discussed how we are living in a world with unprecedented levels of uncertainty & volatility; politically, socially, ecologically & technologically. Chaos and order are perennial states in our world, but participants felt like we are in the former state rather than later. Akshay Mathur from Quantum led the group in immersion exercises to explore the world of our protagonist – Tina – a young woman living in Shanghai. They explored her successful life ‘on paper’ and how that was at odds with her daily existence as a way to fully understand her world and be able to empathise with her in order to solve for loneliness.Many felt the human response in this case was one of vulnerability, more specifically emotional vulnerability, signified by outbursts on social media and the inability to communicate openly and honestly online. The groups also discussed the transitionary moments in people’s lives that link to a physical moment when loneliness is at its highest point, such as finishing school, starting university, moving city and starting a new job.

The workshops explored the challenges and opportunities when applying a design thinking process to reduce loneliness and isolation and looked at how design thinking tools and methods can be adapted to this domain.

Read More  Quantum & Analogy host Designing for Trust

Recent Posts

Quantum at ESOMAR Insights Festival

Quantum at ESOMAR Insights Festival

We are excited to announce that Quantum will be speaking at the ESOMAR Insights Festival - Amplify & Accelerate September 20 - 22. The Insights Festival's virtual edition will be featuring the collective wisdom of our industry through case studies, cutting edge...

Quantum joins ESOMAR Vision & Values Panel

Quantum joins ESOMAR Vision & Values Panel

We are proud to announce that Quantum's very own Rekha Nair will be a guest panelist for ESOMAR's upcoming "Vision & Values" event. On the 23rd June panelists will share their vision for the future of research in business and society, explaining how this ambition...

Quantum Sri Lanka speaking at “Understanding Consumer Psyche”

Quantum Sri Lanka speaking at “Understanding Consumer Psyche”

We are excited to announce that Quantum's very own Roshani Fernando and Neomal Marambe will be speaking at the "Understanding Consumer Psyche & Behaviour Workshop" on August 21 at The Kingsbury Hotel, Colombo. Join us for sessions on 'The Power of Symbols in...