Perspectives

We are a curious and eclectic group and our clients rely on us to share different viewpoints.

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Resources

NFTs: cartoon monkeys or future of ownership?

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all...

The future of brand purpose

Brand purpose is a bedrock of contemporary brand building In recent times, brand building ideology has made a marked shift towards having a brand...

The evolving male consumer in China

When Wang Xing, CEO of Meituan, humorously placed men after dogs on the consumer value ranking on social media it told the story of how little...

Locked down Ramadan & impact on Indonesians

Covid -19 changed our world and way of life as we know it and Ramadan celebrations are no exception to this shift. A social media listening survey...

The emerging non-Javanese consumers’ impact on branding

Indonesia inherited diversity through its geographical layout of 18000+ islands and 1300+ ethnic groups. The task to tie together a nation that is...

War in Ukraine worries Europe

It is 2022 and war in Ukraine returns mainland Europe into unprecedented times in today’s world. Even rarer given Europe is no longer the cluster of...

Changing codes of masculinity in India

Golden boy Neeraj Chopra’s Olympic jubilation led to a rare and valuable feature – a Vogue India cover. For the first time, the epitome of fashion,...

Beyond greenwashing: how can brands solve for climate change?

On August 9th 2021, the Intergovernmental Panel on Climate Change (IPCC), a UN body that oversees advancement of knowledge on human-induced climate...