CHALLENGE
How can a global drinks brand identify new product & positioning opportunities for energy drinks, based around unmet consumer needs and emerging codes of energy across Vietnam, India, USA, UK, China, KSA, Mexico, Russia?
APPROACH
Category mapping – understanding makeup of markets.
Consumer energy diaries over 1 week period – tracking daily energy usage scenarios & consumption choices.
Immersive consumer conversations across all markets – heavily stimulus centric with concept generation & evaluations of existing market products.
Sacrificial solution and product ideation
APPROACH
Category mapping – understanding makeup of markets.
Consumer energy diaries over 1 week period – tracking daily energy usage scenarios & consumption choices.
Immersive consumer conversations across all markets – heavily stimulus centric with concept generation & evaluations of existing market products.
Sacrificial solution and product ideation
