Establishing a strong brand positioning strategy is crucial for companies looking to capture their target consumers' attention and loyalty. A...
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Do Androids dream of brand partnerships? The rise of virtual influencers.
The robots are coming for our jobs – and not just for any job, but for one of the most desired jobs out there: influencing. The buzz around virtual...
The role of empathy in conducting consumer research for marginalised communities
The power of empathy cannot be overstated in consumer research. Empathy, defined as the ability to understand and share the feelings of another, is...
The Art of Woo: essential for brands to succeed in today’s competitive landscape
In today's rapidly evolving and fiercely competitive business landscape, the Art of Woo emerges as a pivotal strategic imperative for brands seeking...
The Adaptability of Indonesian Cuisine: A delicious opportunity for brands.
Indonesia, particularly Jakarta, is as a burgeoning centre for international cuisines, featuring a diverse array of Japanese, Korean, Italian,...