In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve...
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Debunking Gen Z myths: Insights from Southeast Asia
There is a common misconception that Gen Z refers only to 'the kids.' However, this is far from the truth. There are already many individuals from...
Why Marketers need to investigate Culture Semiotics
Culture comprises the patterns that establish a cohort's normative and aspirational benchmarks of thought, attitude, and behavior. As the definition...
Designing for communities in Singapore
Challenge The DesignSingapore Council wished to design for love and attachment to build communities in Singapore. Quantum focused on designing for...
