With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization. Yet, this transformation is not simply about an increased consumption of high-end products. It signifies a broader socio-economic movement, placing importance on value, outstanding quality, and distinctiveness. The rising trend of premiumization in Saudi Arabia’s FMCG market represents a significant opportunity for brands.
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Quantum’s Digital Listening team have pulled together a trends report that looks at the sustainability trends across the fashion, transportation and food & farming industries. Download the report here.
Over the past year, we’ve seen the cost of living crisis become a major source of concern across the globe. In our latest report, we deep dive into this topic and observe the effect that this has on people across different age groups and life-stages. Download the...
So we can provide our clients with strategic advice, we need to have access to up-to-date information and different types of data sources. We know the best data-driven insights come from accessing and analysing larger and diverse data sets, not just from focus groups,...
