So we can provide our clients with strategic advice, we need to have access to up-to-date information and different types of data sources.
We know the best data-driven insights come from accessing and analysing larger and diverse data sets, not just from focus groups, interviews, and surveys.
Find out more about our Digital Listening and consumer intelligence capabilities here.
Navigating Cultural Complexity In our rapidly changing world marked by cultural intricacies and dynamic competitive landscapes, clients face the challenge of understanding evolving needs, motivations, and norms in the context of our rapidly shifting cultural milieu....
With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization. Yet, this transformation is not simply about an increased consumption of high-end products. It signifies a broader...
Quantum’s Digital Listening team have pulled together a trends report that looks at the sustainability trends across the fashion, transportation and food & farming industries. Download the report here.
